Tired of going to resorts to ski? Well we are! Why would you pay a ski “area” when what you want are solitude, fresh powder and the skills to get yours safely?
Not prone to idly standing by and lamenting, Trail Blaser Guides (TBG) was established 2/10/2014 and is currently being considered for a transitional Special Use Temporary Permit Application for Outfitting and Guiding within the South Park Ranger District (SPRD)! Please drop them a line and echo your support (just kidding.. don’t do that – they are busy approving our permit).
South Park, which boasts some of the most amazing and challenging high country skiing terrain in the Colorado Rocky Mountains, is only a couple hours west of Denver. This could turn into a big deal. It did for Trey and Matt ;-).
So should we win the day and the permit be approved, the initial plan includes getting the word out from a contacts email database blast (currently being developed), a Groupon / LivingSocial campaign (already created and waiting to be executed), a Facebook marketing campaign (https://www.facebook.com/pages/Trail-Blaser-Guides/107886445911877) and other advertising and outreach efforts from our partners and AMGA and/or other ski guiding certifications and communities.
For example, TBG has approached, and is currently pursuing a partnership with, Silverton Mountain with whom we hope to share a “leap-frog” incentive program. Book a day here and get a discount there (and vice versa), again, conditional upon permit approval.
In the long term, we plan to send a designated marketing person(s) to trade shows and other ski business marketing events to continue the initial TBG marketing campaigns and promotions, perhaps at some point even adding season pass and other offerings for which we will certainly need to adjust our operating plan and hire more guide staff and plan more frequent trips to match demand.
TBG is confident that there is a large untapped market up here and therefore a sizable demand for a guide service like this so close to the Front Range with all the unique skiing terrain we hope to access to say nothing of the fact that TBG is NOT along the I-70 corridor.
But precisely because of its easy access from Denver (particularly south Denver) involving a less crowded and more scenic US-285 (rather than a stressful, harrowing, gridlocked I-70) drive to get pristine turns, TBG believes the “Ski South Park” moniker will, more or less, sell itself. Therefore TBG may not need to have an ambitions and ongoing marketing plan long-term. And if we find that we need to expand to the (shall we say) “chill” skier, perhaps something more along the lines of “South Park Powder Cats” will be an appealing motto.
Presuming working this into the 10-year Operating Plan is possible and agreeable to the SPRD, it will be relatively to appeal the clientele who are less inclined to earn their turns. But more on the logistical details of this will type of operation shall be vetted in latter phases of operation.
Getting stoked? TBG is! Stand by for more details and please don’t forget to like our Facebook page at the link above! If you have questions, are potentially interested in being a part of our team as a guide or in some other capacity (or just to say hi), please use the following to contact us today!